Web Strategy. 

 

Before building anything find out where you're at in relation to your competitors and where you want to be. Web Strategy involves getting answers and putting together a plan before committing to code, content, keywords, design, and web marketing campaigns.
 

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Expertise

 

Data Collection

Find out how search engines see your website.  Determine if your website is being presented optimally.  Aggregate data is challenging to interpret.  Collect, consolidate, and make your preferred data easily accessible.  Receive reports with information that helps you make helpful business decisions.

Analytics

How much traffic are you getting?  How do users flow through your site?  How long do they spend on pages, and are they engaging with your content and messaging?  Get help figuring out what all the numbers mean and what to focus on next.

Discovery

Get a complete audit of all your online efforts including website performance, design, and SEO optimization.  Find out how well your Pay-Pay-Click campaigns are doing in relation to industry averages.  Establish a broad roadmap of initiatives to choose from including low-hanging fruit.

Growth Hacking

What are your strengths on the web?  What are your weaknesses?  Use data, analytics, and experimentation to put your budgets into efficient growth strategies.  Design quick to launch campaigns using unconventional marketing campaigns.  Your data is a goldmine of useful information.


Design

Beautiful, creative but still ultra-functional design for websites and web applications.


Front-End Development

We build websites using HTML, CSS, JavaScript, and more, adhering to internationally-recognized W3C standards.


Responsive Design

Our websites and web apps provide intentional user experiences on desktops, laptops, smart phones and tablets.


Web App Development

Amazing, complex and challenging web apps built in Ruby on Rails using Agile and Lean methodologies.


User Research


Content Management


Usability Testing


Information Architecture

We investigate users to pin down precisely what they want and need from a site, and how they prefer to use it.

Use cloud platforms such as Squarespace and Shopify, or a traditional CMS like Wordpress to simplify publishing.

We watch how typical users of your site actually interact with it, using behaviors to determine whether their user experience is successful.

We'll work with you to group and prioritize content, making sure the focus lies where it matters most.


Visit webformix.com for more information